Our industrial customers—many of them producers and manufacturers—tend to deal with workflows that are highly concrete and tangible. Whether they are manufacturing tires, brewing beer, building automobiles, blending salad dressings, processing chemicals, formulating pharmaceuticals, refining crude oil or cleaning wastewater, the inputs of raw materials and the outputs of finished goods are fairly visible. Theoretically, you could hold them in your hands—although, clearly, you’d rather hold some in your hands more than others.